While it’s impossible to definitively predict the strange alchemy that creates a cult film, it’s a safe bet that Jem will not enjoy the same sort of appreciation down the road. But the cheeky adaptation of the musty Archie Comics characters-cum- 1970s-cartoon has accrued a significant cult following in the years since it slunk out of theaters and on to home video.ĭespite being perhaps the most 2001 movie imaginable - its pop music world is one of Total Request Live, physical media, and brick-and-mortar record stores - Josie still plays well today as both a tweaked musical comedy and a dark satire of the music industry. Now, granted, Josie wasn’t exactly a critical darling when it premiered - reviews could charitably be called "mixed" - and it was a certified box office bomb. Perhaps the only positive thing I can say about the truly, truly, truly terrible Jem is that it conjures up memories of another film with which it shares many surface-level similarities, but that manages to succeed in every way Jem fails: 2001’s Josie and the Pussycats.
Pulling the movie is an unprecedented move for a wide release, but makes good business sense in light of something that not only fails resoundingly as a film, but also fails as a nostalgia piece - which, honestly, might be the greater sin in today’s pop cultureverse. Chu's weaksauce adaptation of the 1980s Hasbro toy turned cartoon is being yanked from the vast majority of theaters just two weeks after opening due to its dismal numbers, Yahoo Finance reports, having grossed a mere $2.1 million so far.
It looks like the Jem and the Holograms movie might make it into the history books after all - but not for a positive reason.
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